Regional Marketing Manager

Location Birmingham
Job type: Permanent
Salary: £Market related
Contact name: Charlotte Benton

Contact email:
Job ref: 205982CBN
Published: 17 days ago

At St. Modwen, we're experts in creating thriving communities and we're excited to be recruiting for colleagues who are ready to build their future with us.

We're hiring! Our great Marketing team are in search for a new position of Regional Marketing Manager. if you live and breathe marketing - we want to hear from you!


Job Purpose
Our purpose is changing places, creating better futures.  Our Regional Marketing Managerwill work as part of the Marketing team, assisting the marketing team to deliver cost effective marketing activities, driving greater interest in the St. Modwen Homes product whilst raising and protecting the profile of the brand.  


Key Accountabilities 

  • Develop and maintain the regional marketing strategy in line with business requirements and targets, ensuring all activity is delivered within budget and on time.  

  • Monitor and review regional marketing performance, ensuring the marketing strategy is adapted to meet the current demands and be responsive to any external influences.  

  • Support the Marketing Analyst to gain a detailedunderstanding of our customerswhilstidentifying best method of communication to allow for effective targeting.   

  • Support the Senior Content Manager in identifying the requirements for national campaigns and ensure delivered across appropriate channels.  

  • Gather feedback and provide insights to the Senior Marketing Team and Head of Sales on the customer journey to enable us to become more customer centric. Support the Marketing Coordinators to understand their customer needs and adapt the strategy where necessary.  

  • Ensure the brand guidelines are followed across development signage to strengthen brand awareness in our key areas and align the customer journey.   

  • Regular auditing of all development communications ensuring all content is correct, up to date and relevant including the company website and portals.  

  • Monitor the regional marketing budget ensuring all activity is within budget.  

  • Develop and maintain key stakeholder relationships internally across business units andexternally with key agencies and contacts.   

  • Guide and support the regional marketing coordinators ensuring they have the right tools and knowledge to support them in their day to day and future development.  

  • Take on a collaborative approach in the set-up of new developments working closely with the Head of Marketing, Head of Sales and Site Management to ensure all new developments are delivered on time and within budget allowing for effective launch.  



Experience, Skills and Knowledge required 


  • A clear, effective and professional communicator in both verbal and written communication who is self- motivated with the ability to work on their own initiative and under pressure.   

  • Highly organised, structured and able to effectively time manage themselves in order to work to demanding deadlines 

  • A positive and proactive style and attitude that is able to respond well to pressure and demands of colleagues. 

  • The ability to build rapport with a range of people and develop strong working relationships based on mutual respect and trust, communicating in a professional and appropriate manner with colleagues, internal departments, external contacts and customers 

  • Knowledge or traditional and digital marketing with familiarisation of analytics software, use and knowledge of content management systems (CMS), email marketing, signage processes and managing budgets. 

  • Sufficient experience within new homes marketing or similar B2C marketing role(typically 3-5 years) 

  • Preferably a Bachelor’s degree or equivalent in marketing, advertising or communications.  

  • A high level of accuracy and attention to detail, proof reading. 

  • Proficient in full Microsoft Office Suite, especially Excel and PowerPoint.  



We are committed to equality of opportunity for all employees and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Our expert recruitment team will be in contact with you soon to update you on the progress of your application. As part of our best practice recruitment process all successful candidates will be subject to background screening checks. Further detail on what is required as part of this process will be provided to you during this update. In the meantime, if you have any questions about our recruitment process please contact

Please note, we partner with Morson International to carry out background checks on all new colleagues.  If you’d like to know more about this, or you have any questions, please  don’t hesitate in contacting us at